Banking & Payment
China Merchants Bank And Home Inn Issue Joint Credit Card
April 3, 2007 | By ChinaRetailNews.com Editor |
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China Merchants Bank and budget hotel franchise chain Home Inn have jointly launched a joint name credit card for consumers.
Sun Jian, CEO of Home Inn, says that Home Inn has tried to partner with non-hospitality industry businesses and the cooperation with China Merchants Bank in launching this credit card is to increase consumers' awareness of both parties' brands and realize a win-win result for all of them.
Home Inn last year had its initial public offering in the United States and currently competes with other hotel franchisers like Super 8 and Motel 168 for China's lucrative budget hotel market.
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